Social Media Marketing for Small Business Certification (South Africa)

Core Courses:

1. Social Media Fundamentals

2. Social Media Strategy and Planning

3. Facebook Marketing

4. Instagram Marketing

5. Twitter Marketing

6. LinkedIn Marketing

7. Content Creation and Curation

8. Social Media Analytics and Measurement

Specialized Courses:

1. Influencer Marketing Certification

2. Social Media Advertising Certification

3. Social Media Customer Service Certification

4. Social Media Crisis Management Certification

5. Social Media for E-commerce Certification

6. Social Media for B2B Marketing Certification

7. Social Media for Non-Profit Organizations Certification

8. Social Media for Personal Branding Certification

Industry-Specific Courses:

1. Retail Social Media Marketing Certification

2. Financial Services Social Media Marketing Certification

3. Healthcare Social Media Marketing Certification

4. Travel and Tourism Social Media Marketing Certification

5. Food and Beverage Social Media Marketing Certification

6. Automotive Social Media Marketing Certification

7. Education Social Media Marketing Certification

8. Real Estate Social Media Marketing Certification

Software-Specific Courses:

1. Hootsuite Social Media Marketing Certification

2. Sprout Social Media Marketing Certification

3. Buffer Social Media Marketing Certification

4. Sendible Social Media Marketing Certification

5. Facebook Blueprint Certification

Soft Skills Courses:

1. Communication and Interpersonal Skills

2. Time Management and Productivity

3. Leadership and Team Management

4. Problem-Solving and Conflict Resolution

5. Emotional Intelligence and Empathy

Certification Levels:

1. Basic Social Media Marketing Certification (3-6 months)

2. Intermediate Social Media Marketing Certification (6-12 months)

3. Advanced Social Media Marketing Certification (1-2 years)

4. Expert Social Media Marketing Certification (2+ years)

Elective Courses:

1. Social Media Law and Regulations

2. Social Media Ethics and Governance

3. Social Media for Business Development

4. Social Media for Customer Engagement

5. Social Media for Reputation Management

Target Audience:

- Small business owners

- Social media managers

- Digital marketers

- Entrepreneurs and start-ups

- Marketing managers and coordinators

Benefits:

- Enhanced social media marketing skills and knowledge

- Improved social media presence and engagement

- Developed skills in industry-standard software and technologies

- Increased understanding of social media strategies and best practices

- Certification recognized by employers and industries

Additional Advanced Courses:

1. Certified Social Media Marketing Professional (CSMMP)

2. Certified Digital Marketing Professional (CDMP)

3. Certified Social Media Specialist (CSMS)

4. Certified Social Media Manager (CSMM)

5. Certified Social Media Consultant (CSMC)

Certification Bodies:

1. Digital Marketing Institute (DMI)

2. Hootsuite Academy

3. Facebook Blueprint

4. Sprout Social University

5. Buffer Academy

6. South African Institute of Marketing (SAIM)

7. Institute of Marketing Management (IMM)

8. University of Cape Town (UCT) - Graduate School of Business

Government Initiatives:

1. National Electronic Media Institute of South Africa (NEMISA) Social Media Program

2. Small Enterprise Development Agency (SEDA) Social Media Program

3. Department of Communications and Digital Technologies Social Media Initiative

4. Technology Innovation Agency (TIA) Social Media Support Program

5. South African Revenue Service (SARS) Social Media Tax Incentives